As online shopping continues to grow, so too grows the competitiveness of the eCommerce industry and the variety of online brands available for shoppers to choose from. Consumer expectations for their shopping experiences and brand interactions are on the rise as well. Only those retail brands that deliver engaging, relevant, and timely digital experiences will remain competitive.
The key to quality digital experience is compelling content. Consumers are exposed to an enormous amount of ads each day, so content has become a way for online retailers to build relationships and deliver value directly to potential customers. The most effective experiences are not only interesting, but also tailored to the individual consumer and offer frequent interactions with customers. Along with high-quality content, consumers expect a consistent experience across various touchpoints like mobile phones, tablets, laptops, and more. Such an omnichannel approach, however, requires a best-in-breed tech stack for creating and delivering content and data from backend systems to multiple frontends.
With these factors in mind, we have created a guide for improving brand interactions using a headless approach for data-driven content delivery throughout the customer journey.
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