In a saturated retail landscape, acquiring new customers is essential, but retaining them is the holy grail of success. While it is alluring to win new customers, maintaining a customer not only costs about 5-25X times less but also leads to a higher ROI.
But what are the most effective ways of enhancing customer retention across the customer journey?
Join our experts from dotdigital, Fresh Relevance, and Styla for a jam-packed discussion on their insider-tips to improve the customer experience and thereby optimize customer retention significantly.
In this webinar, you’ll find out:
- Specific examples of customer retention strategies in action
- How to combine content and data to drive loyalty and acquisition
- Our expert’s insider-tips to improve your customer experience in a few simple steps
Gavin is an expert in the email marketing industry with over 10 years’ experience. Gav works in the UK working with brands to solve complex marketing and technology problems. Leading the problem-solving charge, helping to connect the dots between the needs, wants and desires of the customer and their marketing goals.
Vicky advises ecommerce brands on how they can create a personalised customer experience using dynamic content and behavioral targeting. Having worked at Fresh for 2 years, Vicky thrives on seeing brands create 1-1 journeys and drive revenue.
Chris has been working with retail brands since 2007 helping them increase online sales, improve the customer experience and drive efficiencies through the use of technology. Having worked for tech vendors, digital agencies and retailers Chris has built up a wealth of experience helping brands be successful online.